Influencer: The Power to Change Anything

David Maxfield, PhD



The most important capacity you can hold is the capacity to influence behavior. Once you tap into the power of influence, you can begin to solve the problems you care about most—from the simplest to the most persistent, resistant, and profound challenges you can imagine. We all want to be influencers. Hardly a day passes that we don’t try to influence ourselves or others to do something new and different. Whether you are looking to improve your relationships with your direct reports or motivate your employees to demonstrate more concern for profitability, you are continually working on ways to exert influence. This webinar provides information on how nurses can become positive influencers.
This module is based on the groundbreaking study, Silence Kills: The Seven Crucial Conversations for Healthcare, co-sponsored by VitalSmarts and the American Association of Critical-Care Nurses, which revealed an alarming culture of silence. Less than ten percent of healthcare workers speak up when they see a coworker take shortcuts, make a mistake, or demonstrate dangerous incompetence, putting patient safety and quality care at risk. In conjunction with the launch of the study, the AACN also announced their Standards for Establishing and Sustaining Healthy Work Environments, citing communication, collaboration, and authentic leadership as essential components for creating an environment that fosters excellent care. Although silence kills, dialogue heals. This specialized program is focused on reversing this culture of silence and fostering excellent care.

Purpose/Goal: To provide nurses with positive and effective strategies for becoming influencers.


1. Define Influence.
2. Recognize characteristics of Influencers.
3. Identify vital behaviors.
4. Identify the six sources of influence.


For more than twenty years, David Maxfield, PhD, has lead high-leverage research initiatives that uncover causes of and solutions to managerial, cultural, and operational inefficiencies that directly affect the bottom line. David’s career began with his doctoral work in psychology at Stanford University. Since then, his impact on organizational performance has been wide-reaching as he’s helped clients such as Hewlett Packard, IBM, Ford Motor Company, Covenant Healthcare, and VISA increase organizational effectiveness and become measurably more vital.

The planners and authors of this CNE activity have disclosed no relevant financial relationships with any commercial companies pertaining to this activity.

Contact Hours: 1.25

Expiration Date: 12/31/2014


Member Price: $0.00
Non-Member Price: $30.00

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